Marketing Analytics

The application of scientific methods to guide marketing efforts is undergoing significant changes. Today’s Marketing Science should blend in newly available non-traditional sources of data with enterprise data, and adapt to the rapidly evolving digital delivery channels. Zylpe develops turnkey, direct marketing solutions for highly targeted customer acquisition. We combine our unmatched industry experience, extensive data resources, deep analytics and proprietary data-driven processes to produce profitable multi-channel direct marketing campaigns for our clients.

Zylpe’ success is driven by an unrelenting focus on producing profitable books of business for our insurance clients. Our highly sophisticated targeting process quantifies revenue, risk, and retention to produce books of business that outperform profitability objectives and drive long-term relationships. Zylpe Marketing Analytics employs a measure of lifetime value to target each marketing prospect. Our unique variable cost business model ensures our focus is on making your program successful. We include marketing analysis and planning, database creation and management, custom targeting and modeling, and creative development and production in our per name targeted charge.

• Pricing & Promotions
• Survey Analytics
• Path to Purchase
• Brand Switching
• Market Basket Analysis

• Audience Targeting
• Campaign Optimization
• Attribution Modeling
• Real-time Bidding

• Personalization
• Market Segmentation
• Brand Equity Analytics
• New Product Introduction
• Product Portfolio
• Optimization
• Merchandizing &
• Assortment